Great idea! [insertyourcity].mls

Mar 29, 2010  |  Michael Wurzer

Brian Larson posted today about a new push he and several MLSs (see below) are making to create a new top-level domain of .mls (you know, like .com, .org, .tv, etc.) exclusive to MLSs.  I think this is a great idea.  One challenge I can see as MLS regionalization efforts rage on is how battles over the domains will be resolved by the MLSs themselves.  What MLS, for example, will get Atlanta.mls?

Anyway, this is a great example of some innovative thinking to brand MLSs more clearly, and I look forward to seeing the effort progress.  For all of our MLS clients, I recommend you support this effort here.


The founding MLSs of this effort are: Arizona Regional MLS (ARMLS), Austin Board of REALTORS (ACTRIS), Carolina Multiple Listing Services (CMLS), First Multiple Listing Service (FMLS), Metropolitan Regional Information Systems (MRIS), Midwest Real Estate Data (MRED), Multi Regional MLS (MRMLS), Multiple Listing Service, My Florida Regional MLS (MFRMLS), Realtor Association of Greater Ft. Lauderdale, Regional MLS (RMLS), Southern California MLS (SoCAL), TREND, and Triangle Multiple Listing Service.

4 Responses to “Great idea! [insertyourcity].mls”

  1. Matt Cohen says:

    Atlanta is an unusual case.

    If the purpose of this is to help consumers find the MLS, I suggest rules like:

    1. If an MLS does not have significant listings coverage [80 or 90% signifying “significant”?] in a geographic area, they cannot register that area [i.e. California.MLS]. Organizations that have that coverage only via data shares must work cooperatively with data share parties to form agreements regarding registration. This doesn’t mean the MLS site must display listings to the consumer

    2. To handle states where it takes more than one MLS to provide significant coverage at that level, the dotmls organization will provide a well-designed placeholder page linking to registrants in that geography.

  2. John C says:

    Why not just open up the MLS so that it can be searched? Consumers are searching for homes, not MLSs. Just as they don’t go to the URL of their browser and type [insertyourcity]realestate.com – instead they go to google and type “[insert your city] real estate / homes for sale”

    Maybe many MLSs are already indexed and searchable. Ours is not. It doesn’t really bother me as I feel it’s my duty to provide a good IDX search, anyway.

  3. Kathy Kay says:

    In Central, MO, where my office is located, we are divided into 3 different mls systems, all within less than a 20 min drive. Therefore, locating a property for us is sometimes frustrating and for buyer’s can be even more challenging. Not to mention, the additional time it takes to input and maintain properties in multiple boards/mls’s and pay multiple fees and dues. I think an open mls system would be beneficial for agents and customers.

  4. Cory L says:

    By opening up the MLS to be searchable by the public we are loosing touch with our target market. Who needs a Realtor to find them a home when they have access to the same information? There are other avenues of effectively marketing properties online without using the MLS directly that market yourself as well as your listings. I prefer our personal web sites to take the feeds from the MLS. By doing so, we have control over what information is put out there and how it is presented to potential clients.