The Killer Listing Tour?

Oct 24, 2007  |  Michael Wurzer

Is this the next killer listing tour?  These images are produced by a regular digital camera attached to a robotic arm called Gigapan that automatically moves and zooms the camera as it is taking many, many pictures.  Software then stitches the photos together and tiles them to allow for a very smooth and immersive browser experience.  The focus for Gigapan seems to be outdoor panoramas right now, and the results are stunning, but I think this basic approach will take off in real estate, too.

3 Responses to “The Killer Listing Tour?”

  1. I think you are correct…this would be a great tool in the Real Estate industry. Very interesting site.

  2. Ryan Bonham says:


    We have agents using the one shot lens to take panoramas, which they upload as virtual tours into our Open-Realty software. Just thought I would pass that on in case you had not seen the lens.

  3. Ryan, I’ve never been a huge fan of the 360-type virtual tours. I think there are two problems: (1) the software the displays the image is hard to control with your mouse, making you dizzy as the image whirls around; and (2) the image quality is distorted at the edges and doesn’t zoom well because it is only from a single zoom. That’s what is so impressive about the Gigapan and related technologies, is that it provides such a natural and smooth panning and zooming experience at high quality. I think these are even better than video, because you can control where to zoom and pan. The tiling of the images is similar to what is being done now with mapping apps, and provides for deployment in many browsers without plugins.